About me

Lead Product Designer

Global Monetization - Payment System

Owned end-to-end design of TikTok Ads payment flows (top-up, autopay, checkout, verification), driving measurable gains in payment success rate, advertiser activation, and revenue conversion.

Shipped scalable payment infrastructure (Payment Portfolio, One-click Checkout, Autopay) supporting global advertisers at large scale while meeting compliance and risk requirements.

Led redesigns of verification and onboarding (OCR, micro-deposit logic), reducing activation friction and drop-off for SMB advertisers.

Partnered with Product, Engineering, Data, and Risk to deliver revenue-critical financial systems in a complex, multi-region environment.

Founding Product Designer

Led the design of GreenLite's 0-to-1 platform, creating tools for construction builders and city reviewers in the permitting process.

Collaborated with leadership to translate long-term visions into clear design solutions.

Established a design process that aligned with software development, from project kickoff to final product launch.

Product Designer

Dashboard Experience

Led the New User Experience (NUX) redesign, contributing to Stripe's 2020 major refresh, including registration and onboarding flows.

Co-created a scalable dashboard design with new navigation and page structures in collaboration with the Merchant Core Experience team.

Design Systems

Developed a new icon system and guidelines for all Stripe designers to easily expand it for emerging products.

Led the Design Systems advocacy program, conducting internal research to inform roadmap planning.

Collaborated with the Docs team to establish a diagram system for product teams to generate consistent technical illustrations.

Stripe Apps

Created the Apps UI toolkit, providing guidelines for external developers to design Stripe-compatible apps.

Partnered with PMs and engineers to establish processes for the new UI extensions team.

Product Designer

Led the design of the A/B test tool, empowering global clients like Grab, Tinder, and NBC to run large-scale tests.

Contributed to the campaign composer, enabling users to build contextual messaging campaigns across channels.

Prioritized design tasks to align with company strategy and customer value, ensuring smooth collaboration with development teams.

Product Designer

Designed over 10 web stores for brands like Fiji Water and Peter Millar, enhancing their conversion rates.

Conducted user studies to gather insights for feature development in Symphony's management system.

Led the design of marketing materials, including websites, conference exhibits, and C-suite presentations slides.